3 tips on how to build brand advocacy

brand-advocacy

Your brand will work if your customers connect with it. They will be your biggest fans and they will act as brand advocates. If your customers love your brand and what it stands for, they will rave about it. Brand advocacy will increase brand awareness and allow you to gain valuable feedback from current and new customers.

Build brand advocacy and success will follow. Here are three top tips on how you can achieve this.

Get brand ambassadors onside

Know what your objectives are and act on them. You want your strategy to have longevity – the best way to get this is to ensure that you are able to acquire and build on a sustainable network of customers who love your brand. These are your raving fans, they will make it their business to talk about your brand. Having this network of brand ambassadors is key to building brand advocacy.

You will gain these followers through offering an excellent service, effective communication and, of course, utilizing a great brand.

Look after your loyal customers

It can be easy to focus on new customers and welcoming them aboard; this is obviously very important because you want to grow your network of customers. However, keeping your current ambassadors engaged is crucial too. Run competitions and give them access to offers every so often so that they know they are valued – celebrate them.

Ask for feedback

You’re well on your way to building brand advocacy and your customers are talking about you – that’s great, but you need to take all feedback into consideration. Listen to your customers, not just the good comments, but the bad too – act on complaints and work to improve your services based on this feedback. This will become part of a cycle of welcoming new customers, as well as engaging with current ones and ensuring their needs are met. Your customers will feel more valued and will go on to talk about your brand.

Brand advocacy is important to any business. Engaging with customers and ensuring that they become your brand ambassadors is imperative if you want to be successful.

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Luis Ribeiro
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Luis Ribeiro

Co-founder chez HotelBuzz & GuestBook
I am an hotelier specialized in hotel web marketing with over six years of experience in the hospitality industry, digital marketing, hotel e-commerce and business development. See more at https://ch.linkedin.com/in/ribeiroluiscarlos
Luis Ribeiro
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About The Author

Luis Ribeiro

I am an hotelier specialized in hotel web marketing with over six years of experience in the hospitality industry, digital marketing, hotel e-commerce and business development. See more at https://ch.linkedin.com/in/ribeiroluiscarlos

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