The power of user generated content

user generated content

Your customers are your best marketers!

In today’s technologically advanced society, there is a new generation of potential consumers who are perpetually sharing videos, images and other types of multimedia content across their various social networking profiles.

From creating blog posts that review and recommend their favourite video games to posting pictures of food from their favourite restaurants, this type of user generated content is having a dramatic impact on how businesses market their products. Both start-ups and multinational corporations have recognised how the millennial generation respond to this type of user generated content and have begun to blend this content with their existing digital marketing strategies.

How brands are taking profit of user generated content?

For example, automotive manufacturers Kia recently created an entire TV advertising campaign based upon the concept that their customers’ reviews are more influential than sleek videos of their newest models. Given that online customer reviews are the second most trusted type of marketing, with 70% of international users preferring online reviews to other multimedia platforms, this ingenious advertising campaign was very successful because it encouraged customers to visit the Kia website and read honest reviews and recommendations about their vehicles.

As a recent Mashable UK article revealed, the millennial generation trust user generated content 50% more than other types of content. Consequently, Kia were able to utilise user generated content to boost their profit margins whilst showing themselves as an honest, transparent organisation that respects the testimonials of their valued consumers.

Kia are not the only brand to discover the vast marketing potential of this type of user generated content.

From Oreo’s #OreoSnackHacks campaign, which encouraged users to post Vine videos about unique recipes that feature their products, to Coca Cola’s online and TV Happiness Flag advertising campaign, which enticed customers to create their own short videos about what it feels like to drink a Coke, these businesses have realised that they can establish a strong customer base if they tailor their marketing campaigns to connect with this social media-oriented generation.

So why not begin to use user generated content within your hospitality business today?

By giving your customers the tools to create content, you can quickly and cost-effectively establish a loyal and vocal consumer base for your brand!

Start to create user generated content today – sign up for Guestbook

Luis Ribeiro
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Luis Ribeiro

Co-founder chez HotelBuzz & GuestBook
I am an hotelier specialized in hotel web marketing with over six years of experience in the hospitality industry, digital marketing, hotel e-commerce and business development. See more at https://ch.linkedin.com/in/ribeiroluiscarlos
Luis Ribeiro
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About The Author

Luis Ribeiro

I am an hotelier specialized in hotel web marketing with over six years of experience in the hospitality industry, digital marketing, hotel e-commerce and business development. See more at https://ch.linkedin.com/in/ribeiroluiscarlos

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